55 As Alumni Manager, Heike Kapp maintains contact with all the alumni. Photo: Sandra Meyndt Heike Kapp, on the other hand, profits in her work as alumni manager from being a University of Freiburg alum herself. “I’m actually from Wuppertal and came to Freiburg to study biology,” she explains. She then went back to North Rhine-Westphalia for several years, for an interdisciplinary, in-service degree program in organizational psychology and a mentoring program with professionals and managers, including many alumni of the Bochum University of Applied Sciences. In this context, a good ten years ago, she came across a job offer involving the establishment and management of the Student Mentoring Competence Network at the University of Freiburg. “It fit me so well that my husband and I didn’t think twice about it, packed our suitcases right then and there, and moved to Freiburg,” remembers Kapp with a smile. From then on, she began building up a large network at the university – with faculties, volunteer mentors from business and academia, students, and also disseminators from various university institutions. And that’s what led her to her current position. Students as a Target Audience Alumni manager Heike Kapp nods in agreement. She’s in charge of maintaining relations with all of the University of Freiburg’s former students and creating an attractive program for everyone. That’s no easy task, because “the target audience of alumni ranges in age from 23 to 103 and is also very diverse in terms of interests, so it’s necessary to have a mix in the way we address them,” explains Kapp. The department uses all available channels for this purpose: publications like this magazine, social media, emails, letters, and of course direct personal contact. “We want to try and get the large and important audience of students, which is to say future alumni, involved in our work early on, preferably right from the first semester. In addition, we know that older and younger people like to interact with each other,” says the alumni manager. Jost nods and adds: “There are also plans, for example, to use interesting alumni as a kind of ‘testimonial’ in order to facilitate and sustainably promote networking among alumni,” adds Jost. It can be helpful to take a look at the USA, where alumni work has a very high standing, and to maintain intensive contact with the “Friends of Freiburg” club in New York, says Jost. Basketball and Mentoring Networking is something the department head is also very familiar with in her private life. The Freiburg native moved to Hesse after completing school at the Wentzinger Gymnasium to study ecotrophology at the Fulda University of Applied Sciences. She had to maintain contact from afar for several years, for example with her teammates from the Freiburg Eisvögel basketball team. “I played basketball with the Eisvögel for many years in my youth. That had a big impact on me,” says Jost. Accordingly, her work is also enriched by the values of team sports: discipline, dedication, the feeling of wanting to take part and being part of the group. She still enjoys playing basketball as a hobby today and uses the sport as a welcome change from her desk work, not least because she is also writing a doctoral dissertation about political network structures. The team (f. l.): Robert Niculescu, Julia Deimel, Sonja Jost, Daniela Mast, Diana Sack, Heike Kapp. (not pictured: Martin Gutry). Photo: Sandra Meyndt