28 Hanna Böhme wants to maintain and enhance Freiburg’s attractiveness for research and business. Photo: Jürgen Gocke P O R T R A I T Don’t Sit Back and Relax Hanna Böhme, managing director of Freiburg Wirtschaft Touristik und Messe, wants her hometown to become more dynamic When Hanna Böhme, the daughter of Freiburg’s former mayor Dr. Rolf Böhme, left Freiburg for Hong Kong at the age of 17, she took a traditional Black Forest costume with her: “The one from St. Peter. I wore it with pride. I still do today,” adds the 42-year-old. “It still fits.” The mother of twins even wore a traditional costume at her wedding. Hong Kong, where Böhme attended a United World College, would not be the last city in Asia she would get to know. The economist and Sinologist lived in Taipei, Beijing, and Singapore before returning to Freiburg. Since the beginning of 2018 Böhme has served as director of the management and marke- ting enterprise Freiburg Wirtschaft Touristic und Messe (FTWM). “I never forgot my roots. The Minster is always in my heart.” The Minster, the surrounding country- side, the local culture of living and enjoy- ment – Böhme can positively go into raptures about it. But she also believes that there’s still something more. So she jumps up and rushes to the window of the office she recently moved into at Freiburg’s new exhibition center. The workmen are still in the building. Her gaze rests on the Solar Info Center, be- hind which is the Fraunhofer Institute for Solar Energy Systems. To the right, on the other side of the street, is the Faculty of Engineering – “representative of the entire university, including the medical center and even non-university research institutes,” which are so important for Freiburg, comments Böhme. to speak, for making a culture of enjoy- ment possible in the first place. To the north, the exhibition center comes into view. “The new SC Freiburg stadium will soon stand behind it, provi- ding us with top-flight sport.” Even further away, the smokestacks of the north side industrial area are visible. “And in the east lies the freight train sta- tion, the new creative business district with its startup scene.” A View of Innovative Technologies The enthusiasm with which the FWTM director describes this pano- rama is more than obvious. She looks out of her window and sees science, research, medicine, biotech and other innovative technologies, and large com- panies assembled before her. This view is “just as important a part” of a realistic picture of Freiburg as the idyllic city center, she finds. Yet it is not particular- ly prevalent the minds of most citizens. “Our work,” says Böhme, “also involves changing that.” in That won’t necessarily be an easy task. “There are definitely places in this world where entrepreneurs are held in higher regard,” says the economist: “Private enterprise is not just about money. It’s also about responsibility for employees, and often enough for the entire social en- vironment. It’s about the foundations, so Böhme and her team are thus paying a visit to a Freiburg company “almost every day” at the moment – to familiari- ze themselves with the local business situation. And she is amazed at what she learns there “about the diversity of the companies here, how they are alrea- dy applying the latest technologies and logistical methods and tackling the issu- es of the future today.” She has learned that successful companies are interes- ted in expanding, but space is in short supply in Freiburg. “There’s a conflict of interests between living, business, and green space,” says Böhme. “We want to help mediate.” She stresses that she does not see growth as an end in itself. “The goal is to ensure that Freiburg maintains its high quality of life in the future, that the- re are still companies here tomorrow that provide jobs for a lot of people. The challenges are formidable – and the key word here is ‘digital transformation.’” Freiburg could learn a lot from Asia, finds Böhme. “What impressed me the- re was the people’s pragmatism, their curiosity and their willingness to engage in lifelong learning.” This dynamism is something she wants to convey to her hometown: “So never tell a Freiburger it’s ok to sit back and relax.” Mathias Heybrock